In a recent comprehensive study conducted on behalf of a leading consumer packaged good client, we quantified the connection between bad respondents—those whose responses are unreliable—and the risk of drawing the wrong conclusion. The results were surprising. Our research showed that if only 3 of 10 people are not truthful when completing your survey, your risk of making a wrong conclusion will be 100% higher!

Zoomerang's survey panel is underpinned by the first industry solution that makes it possible to detect and remove bad respondents. Using Zoomerang's survey panel for all of your research means a measureable increase in confidence in your survey results.

Our survey panel is underpinned by an innovative process aimed at ensuring 100% authenticity for survey respondents. The Zoomerang survey panel management system provides objective assurance that survey respondents are real and unique:

• Real: We validate all prospective survey takers to ensure that they are who—and where—they say they are. We verify the information respondents provide against extensive databases built for specific industries with objectively validated consumer demographics.
   
• Unique: We ensure that no respondent can enter a survey twice—no matter which survey panel he or she has joined. And, we use digital fingerprinting to eliminate and blacklist fraudulent respondents to keep them from taking future surveys.
  

A Complete Solution
Zoomerang Sample has been designed to work seamlessly with Zoomerang Premium, our online survey tool. Our unique combination of the right survey tool plus the ability to reach the right people equals better business decisions for you.