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Cutting Through the Medical Advertising Clutter

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  1. Has seeing a new headache medicine advertised ever prompted you to visit your healthcare provider for more information?  
Yes
 
22 47%
No
 
25 53%
Total 47 100%
  2. Has seeing a new headache medicine advertised ever prompted you to ask your healthcare provider for this medication?  
Yes
 
25 53%
No
 
22 47%
Total 47 100%
  3. If you have discussed a headache medication you have seen advertised with your healthcare provider, has his/her reaction been:  
Favorable
 
11 28%
Unfavorable
 
4 10%
No feeling either way
 
25 62%
Total 40 100%
  4. If you have discussed a headache medication you have seen advertised with your healthcare provider, has he or she prescribed this medication for you:  
Yes
 
19 49%
No
 
13 33%
Not sure
 
7 18%
  5. Has seeing a new headache medicine advertised ever prompted you to do your own research for more information?  
Yes
 
40 87%
No
 
6 13%
Total 46 100%
  6. What resources have you used to seek more information:(Check all that apply)  
Healthcare Provider
 
6 14%
Patient Internet Sites
 
16 36%
Opinions of family/friends
 
3 7%
Product-specific Web Sites
 
8 18%
Federal Food and Drug Administration
 
1 2%
Physicians Desk Reference
 
2 5%
Consumer Drug Publications
 
1 2%
Other, please specify
 
7 16%
Total 44 100%
  7. Approximately how many advertisements do you see for over-the-counter headache medicine per day?  
1-3
 
31 69%
4-6
 
10 22%
More than six
 
3 7%
None
 
1 2%
Total 45 100%
  8. Approximately how many advertisements do you see for prescription headache medicine per day?  
1-3
 
32 70%
4-6
 
7 15%
More than six
 
1 2%
None
 
6 13%
  9. How do advertisements for prescription medicine generally affect your feeling about that medicine?  
Favorably
 
9 20%
Unfavorably
 
7 15%
No feeling either way
 
30 65%
  10. How likely are you to ask a healthcare provider about a prescription headache medicine you saw advertised on television?  
Very Likely
 
4 9%
Somewhat Likely
 
21 48%
Not Very Likely
 
13 30%
Not Likely
 
6 14%
Total 44 100%
  11. How likely are you to ask a healthcare provider about a prescription headache medicine you saw advertised in a magazine?  
Very Likely
 
5 11%
Somewhat Likely
 
22 49%
Not Very Likely
 
12 27%
Not Likely
 
6 13%
Total 45 100%
  12. How likely are you to ask a healthcare provider about a prescription headache medicine you saw advertised on the internet?  
Very Likely
 
2 4%
Somewhat Likely
 
17 38%
Not Very Likely
 
20 44%
Not Likely
 
6 13%
Total 45 100%
  13. What type of headache do you experience most frequently?  
Migraine
 
22 48%
Tension-type headache
 
1 2%
Chronic daily headache
 
11 24%
Cluster headache
 
1 2%
Sinus headache
 
1 2%
Allergy headache
 
1 2%
Not sure
 
5 11%
Other, Please Specify
 
4 9%
Total 46 100%
  14. How long have you experienced headaches?  
1-5 years
 
9 20%
6-10 years
 
4 9%
11-15 years
 
11 24%
16-20 years
 
4 9%
More than 20 years
 
17 38%
Total 45 100%
  15. How frequent are your headaches?  
Less than one day a month
 
1 2%
1-5 days a month
 
9 20%
5-10 days a month
 
7 16%
10-15 days a month
 
8 18%
More than 15 days a month
 
20 44%
Total 45 100%
  16. Tell us about yourself by checking the appropriate boxes, select all that apply:  
Male
 
1 2%
Female
 
40 87%
Under 20
 
1 2%
Age 20 - 35
 
19 41%
Age 36 - 50
 
16 35%
Over 50
 
10 22%
  17. At what age did you first experience headache?  
Less than 10 years old
 
12 27%
10-15 years old
 
15 33%
16-20 years old
 
5 11%
21-30 years old
 
8 18%
31-40 years old
 
2 4%
After age 40
 
3 7%
  18. Are you a subscriber to the National Headache Foundation’s newsletter, NHF Head Lines?  
Yes
 
6 13%
No
 
40 87%
Total 46 100%
  19. How did you learn about National Headache Foundation?  
Physician
 
6 13%
Friend
 
1 2%
Employer/manager
 
3 7%
Internet
 
29 63%
Newspaper
       
0 0%
Magazine
 
1 2%
TV
 
1 2%
Radio
       
0 0%
Other, Please Specify
 
5 11%
Total 46 100%
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