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1. What is your name and the name of your blog/company?   View 69 Responses

2. Do you use Twitter?   Yes 68 99% No 1 1% Total 69 100%

3. Please predict Twitter's future in 140 characters or less.   View 60 Responses

4. How many months have you been using Twitter?   1   0 to 6 months 9 13% 2   6 to 12 months 20 29% 3   12 to 24 months 30 44% 4   24 months or more 7 10% Other, please specify    View Responses 2 3% Total 68 100%

5. How many times a day do you tweet or read others' tweets?   1   Less than once per day 4 6% 2   Once to three times per day 19 28% 3   Four to ten times per day 24 35% 4   Ten to twenty times per day 14 21% 5   Continually until I fall asleep at my computer 7 10% Total 68 100%

6. How do you feel about Twitter? Check all that apply.   1   I love it 38 56% 2   I hate it 7 10% 3   It’s fun 32 47% 4   It is a necessary evil 16 24% 5   I hope it goes away 2 3% 6   It need it, like email and my phone 15 22% 7   I don’t get it 1 1% 8   It’s a hobby 6 9% 9   I can quit anytime 11 16% 10   No opinion 0 0%

7. What tools do you use to manage your Twitter account?   1   Twitter desktop software (e.g. TweetDeck) 43 63% 2   Link shortening tools (e.g. bitly) 45 66% 3   Photo loading tools (twitpic) 30 44% 4   Blog feed tools 23 34% 5   Mobile phone 28 41% 6   Follower management tools 8 12% 7   Twitter search 35 51% 8   I don't use any tools to manage Twitter  6 9% 9   All of the above 2 3% Other, please specify    View Responses 4 6%

8. What is the most useful tool you recommend for managing Twitter & why?   View 55 Responses

9. In general, who do you choose to follow?   1   I follow only those people I personally know 0 0% 2   I follow only those in travel 15 22% 3   I follow my friends and business associates 11 16% 4   I manually follow everyone who follows me, except spammers 5 7% 5   I follow everyone. Bring ‘em on 3 4% Tell us more    View Responses 33 49% Total 67 100%

10. Please list any tools you use to manage your followers:   View 34 Responses

11. How do you decide what to tweet? Check all that apply.   1   Whatever is on my mind 19 28% 2   I only tweet about travel related topics 24 35% 3   I think carefully about my tweets and how they represent my company 29 43% 4   I only tweet if it will be interesting to my followers 31 46% 5   I have a strategy but I don’t share it 2 3% 6   It depends on how much I have had to drink 3 4% I have a game plan and this is it:    View Responses 16 24%

12. What kind of travel information do you tweet?  Check all that apply.   1   Company product information 17 25% 2   Travel Industry News 47 70% 3   Conference coverage (real time) 22 33% 4   Promotions 19 28% 5   Blog posts 62 93% 6   Deals 28 42% 7   Personal vacation details 32 48% 8   Quotes 12 18% 9   Jokes 6 9% 10   Travel information 55 82% 11   Tech related topics 23 34% 12   Events others may want to attend 35 52%

13. What other subjects do you tweet about other than travel?   View 57 Responses

14. What are your pet peeves about how others use Twitter? Please check all that apply.   1   Too many tweets, it floods my account 35 51% 2   Too few tweets, are they ever there? 2 3% 3   Too self-promotional 34 50% 4   Too corporate 24 35% 5   Too many links 5 7% 6   Too mundane 26 38% 7   No one responds to my tweets 0 0% 8   No one responds to my direct messages 2 3% 9   The tweets that are in a foreign language 1 1% 10   The tweets that are in a foul language 11 16% Other, please specify    View Responses 20 29%

15. How effective do you think Twitter is for meeting these business objectives? A score of five is the best score possible and a score of one is the worst possible. High score wins.   Top number is the count of respondents selecting the option. Bottom % is percent of the total respondents selecting the option. 1 2 3 4 5 N/A Brand awareness 0 0% 3 5% 6 9% 27 41% 29 44% 1 2% Employee communications 9 14% 22 33% 12 18% 11 17% 3 5% 9 14% Employee empowerment   6 9% 11 17% 18 27% 13 20% 4 6% 14 21% Customer service 2 3% 3 5% 12 18% 29 44% 16 24% 4 6% Service recovery 4 6% 11 17% 22 34% 10 15% 5 8% 13 20% Personal expression       1 1% 3 4% 8 12% 22 33% 33 49% 0 0% Client relationship development 3 5% 6 9% 18 27% 22 33% 14 21% 3 5% Advertising revenue                   19 29% 19 29% 14 21% 5 8% 0 0% 9 14% Access to customer metrics                    14 21% 10 15% 25 38% 3 5% 1 2% 13 20% Content creation                        6 9% 10 15% 21 32% 23 35% 4 6% 2 3% Career development 6 9% 9 14% 20 30% 21 32% 6 9% 4 6%

16. Please describe a business or a Twitterati who uses Twitter effectively and describe why you like their approach. (Remember, comments are shared publicly.)   View 50 Responses

17. Please describe how a business or a Twitterati used Twitter badly and describe why you did not like their approach. (Remember, comments are shared publicly.)   View 39 Responses

18. What is the best revenue generating idea you have seen on Twitter?   View 40 Responses

19. How can a consumer use Twitter to plan their trips?   1   Find a deal 42 63% 2   Look for insider tips & recommendations 50 75% 3   Connect with Twitterers in their intended  destination 46 69% 4   Follow others who are on a similar trip 29 43% 5   Follow the hotel where they will be staying   26 39% 6   Follow the destination management organization company to learn about the destination 25 37% 7   They shouldn’t use Twitter to plan trips 6 9% Other, please specify    View Responses 14 21%

20. Please share any links to useful or important posts about Twitter (including your own.).   View 25 Responses

21. Please recommend five travel twitterers others should follow.   View 51 Responses

22. Thanks and now for a sneak peek at an upcoming survey: What other social media sites/tools do you find useful for the travel industry? Please check all that apply.   1   Social networking (Linkedin, Facebook, Myspace) 45 68% 2   Social Bookmarking (StumbleUpon, Digg, Reddit) 40 61% 3   Video (Youtube, Vimeo) 40 61% 4   Communities (Travel Blog Exchange) 32 48% 5   Information Alerts(Google, Yahoo, etc.) 28 42% 6   Blogging tools (WordPress, Typepad) 49 74% 7   Photo sharing (Flickr, Picnik) 41 62% 8   Podcasting 18 27% Other, please specify    View Responses 3 5%

23. Please predict Twitter's future in 140 characters or less.   View 1 Responses

24. Thanks and now for a sneak peek at an upcoming survey: What other social media sites/tools do you find useful for the travel industry? Please check all that apply.   1   Social networking (Linkedin, Facebook, Myspace) 1 100% 2   Social Bookmarking (StumbleUpon, Digg, Reddit) 0 0% 3   Video (Youtube, Vimeo) 1 100% 4   Communities (Travel Blog Exchange) 0 0% 5   Information Alerts(Google, Yahoo, etc.) 1 100% 6   Blogging tools (WordPress, Typepad) 1 100% 7   Photo sharing (Flickr, Picnik) 0 0% 8   Podcasting 1 100% Other, please specify 0 0%