Zoomerang Success Stories
Speck
The Hero:
Founded in 2001, Speck has grown to become a worldwide leader in cases and bags for iPhone, MacBook, BlackBerry, iPad and tons of other personal electronic devices. They are self proclaimed gadget geeks that make fun, functional, stylish cases for protecting your gear. From concept to design to finished product, the Speck team puts their hearts, smarts, and guts into everything they do.
The Challenge:
Amy Cesari is the Marketing Manager at Speck Products. Her challenge was to find a quick and easy way to gather feedback for product expansions and improvements. Cesari explains, "We wanted to make sure we were choosing the right colors for our Candyshell Card Case product line. We needed a way to ask people directly what colors they were most attracted to. With so many color options, we needed help figuring out which ones were most in demand."
In order to accomplish their internal and external needs, the company required a comprehensive, intuitive, and accurate tool that enabled them to gather required data. "We needed to provide our clients with insightful, concrete information to successfully target different audiences. As a company that values our employees tremendously, we needed a tool that could gauge their overall feelings toward different work aspects," said Jennifer.
The Solution:
"We found that by using Zoomerang we could quickly survey a lot of customers about their color preferences in a way that was really visual", explains Cesari. "A lot of the other survey companies we looked at did not allow photos in the questions, and the ones that did were very limited on question types. We chose Zoomerang because of the large number of question types that allowed us to embed pictures. We built our survey with photos of our cases alongside color options and asked respondents which ones they preferred."
The Results:
"The results are going much farther than we had anticipated", says Cesari. She continues, "We gained invaluable insights into which colors people really wanted to see in our product line, but we got much more than that. Even though the marketing department did the survey, the results were very useful cross-functionally. For example, our product development team is using the data to influence some of the things that they are working on as well. They really liked getting the results and it really took on a life of its own."
The Future:
"The insights garnered from our first survey got everyone excited starting to think about how we could dive in deeper with new questions on our next survey", says Cesari. "We found Zoomerang to be really flexible with question types and different approaches to asking the same question in a different way. We thought the ranking type question was pretty awesome. The bottom line is that it was just really easy to use."
We asked Cesari one last question; would you recommend Zoomerang? She replies with an enthusiastic "Yes I would. It's very reasonably priced and has the best selection of question types and the most flexibility."
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