 |
 |
| 1
|
|
|
|
WELCOME!
Sign up here for your FREE Executive Preview
of the survey results and related reports.
|
|
|
|
|
 |
| 2
|
|
|
|
How has THE STAFFING SHORTAGE affected your firm?
(Please check all that apply.)
|
|
|
 |
We've had difficulty finding and retaining staff.
|
|
|
Due to staff shortage, we've turned away business.
|
|
|
Due to staff shortage, we've "fired" a client.
|
|
|
Due to staff shortage, we're working longer hours.
|
|
|
No effect at all. (Staff shortage, what staff shortage?)
|
|
|
Other, please specify
|
|
|
|
|
|
| 3
|
|
|
|
Which of these MARKETING or BUSINESS DEVELOPMENT STRATEGIES does your firm use?
(Please check all that apply.)
|
|
|
|
We work from a written marketing plan.
|
|
|
We review and revise the plan at least annually.
|
|
|
We use personalized marketing plans.
|
|
|
We target particular niches or specialties.
|
|
|
|
| 4
|
|
|
|
Can you name the marketing practice that WORKS BEST for your firm?
|
|
|
|
|
| 5
|
|
|
|
|
Please answer in percent (%) for YOUR FIRM:
|
|
|
|
|
|
| 6
|
|
|
|
|
How many of the partners and professionals in your firm regularly generate NEW BUSINESS LEADS?
|
|
|
|
|
|
 |
|
None
|
Some
|
Most
|
All
|
Don't Know / Can't Say
|
|
 |
 |
 |
 |
 |
|
|
|
|
| 7
|
|
|
|
How SATISFIED are you with your firm's performance in marketing and business development?
|
|
|
|
|
|
|
|
Not At All Satisfied
|
Less than Satisfied
|
Satisfied Enough
|
More than Satisfied
|
Don't Know / Can't Say
|
|
|
|
|
|
|
|
|
|
|
| 8
|
|
|
|
|
WHAT'S THE MOST IMPORTANT marketing or business development OPPORTUNITY your firm faces?
|
|
|
|
|
| 9
|
|
|
|
PLEASE TELL US SOMETHING ABOUT YOURSELF....
In what type of business do you work?
|
|
 |
Public Accounting/Consulting
|
|
|
Business or Industry
|
|
|
Government
|
|
|
Not-For-Profit
|
|
|
Education
|
|
|
Vendor or Service-Provider to the Profession
|
|
|
Other, please specify:
|
|
|
|
|
|
|
| 10
|
|
|
|
|
How many people work in your firm?
|
|
|
1 (sole practitioner)
|
|
|
2 to 10
|
|
|
11 to 50
|
|
|
51 to 100
|
|
|
101 to 500
|
|
|
More than 500
|
|
|
|
|
| 11
|
|
|
|
|
Which best describes your position?
|
|
|
Managing Partner/CEO/COO/Sole Prop.
|
|
|
Senior Executive/Partner/CFO/Controller
|
|
|
Senior Staff/General Management
|
|
|
Mid-Level Staff/Internal Audit
|
|
|
Junior Staff/Support
|
|
|
Other, Please Specify
|
|
|
|
|
|
|
| 12
|
|
|
|
|
HOW MANY sales or marketing professionals does your firm have on staff?
|
|
|
|
|
|
| 13
|
|
|
|
|
OPTIONAL: Can we quote you? Thanks!
|
|
|
|
|
|
|
