Enrollment Resources 'Cost Per Lead ' Industry Benchmark

Enrollment Resources is pleased to provide for you a benchmark survey to identify industry estimates for cost per lead in the Education Field.

At the end of the survey click the submit button and you will immediately receive access to the overall survey results. You can see how you compare!

We will be happy to analyse in greater detail your results and share with you some ideas on how to squeeze more value out of your media advertising dollars. We can be reached at 250-391-9494 (pacific standard time) to book a time.

Those responding to this survey are giving their personal estimates and opinions and Enrollment Resources Inc. can not verify or vouch for the exact nature of the results. Enrollment Resources Inc. see this survey as a guide and advise against using this information in media buy planning without deeper analysis. We hope you do find the survey results enlightening...
1
What is your greatest frustration when investing your advertising dollars online and through traditional media?
2
What percentage of your leads come through referral or channels such as independent agents.
>45%
20-45%
10-19%
<10%
3
What percentage of your overall budget is spent on traditional media advertising?
1
80% of overall budget or more		2
60-79% of budget		3
40-59% of budget		4
20-39% of budget		5
<20% of budget		Not Sure
 
Internet
Print
Direct mail/postcards
Radio
TV
Education and Trade Fairs
Other
4
What is your cost per lead using internet portals?
Do not use internet portals
Not sure what an internet portal is?
over $50 per lead
$35-49 per lead
$20-34 per lead
less than $20 per lead
5
What is your cost per lead using your own internet program such as Google Adwords and surfing my website?
I do not use these tactics at present
I use Google adwords but do not know how to measure the cost per lead yet
I pay $30 per lead or more
I pay $15-29 per lead
I pay $5 to 14 per lead
I pay less than $5 per lead.
6
What is your enrollment conversion, derived from internet leads?
I do not use internet lead generation yet
I am not sure at this point
More than 10%
6-9%
3-5%
less than 3%
7
What is your cost per lead using traditional media?
1
<$50 per lead		2
$50-100 per lead		3
$101-150 per lead		4
$151-250 per lead		5
<$250 per lead		Not Sure
 
Print
Direct mail/postcards
Radio
TV
Education and Trade Fairs
8
What is your typical enrollment conversion rate on traditional media?
I'm not sure
<5%
5-9%
10-15%
16-20%
>20%
9
Do you offer prospective students a taste of your school through an ongoing permission based re-marketing campaign?
Not sure what this means?
Yes
No
10
How do you primarily deliver your curriculum?
Bricks and Mortar
Online
A blend of both
11
How would you primarily characterize the programs you market?
Career Schools
State or Community College
Accredited University
North America k-12
International College prep
International ESL
Corporate training with open enrollment
12
Your business model?
Private, for profit
Private, not for profit
Government run or funded
13
Number of programs in your school?
We offer 1 program
2-5
6-10
11-20
21-40
>40
14
If you would like a complimentary Enrollment Management best practices assessmemnt, please contact Enrollment Resources In: 250-391-9494 (pst), e-mail: gregg@enrollentresources.com