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There is a lot of speculation, misinformation and myths about women and their cars. We would like to dispel the myths and educate the automotive industry about what is important to you.
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1
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What type of vehicle do you drive most often?
| Compact car |
| Midsize car |
| Large car |
| SUV |
| Mini-van |
| Pickup
truck |
| CUV |
| Other, please specify |
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2
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On average, how many miles do you drive in a year?
| 0 to 5,000 miles |
| 5,001 to 10,000 miles |
| 10,001 to 15,000 miles |
| 15,001
to 20,000 miles |
| 20,001
to 25,000 miles |
| More
than 25,000 miles |
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3
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How long ago was your most recent involvement in acquiring a vehicle?
| Never have been involved |
| Within the last 3 months |
| Between 4 and 6 months ago |
| Between 7 and 12 months ago |
| Between
13 and 18 months ago |
| Between
19 and 24 months ago |
| More
than 2 years ago |
| Other, please specify |
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4
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What was your level of involvement in acquiring a vehicle?
| Made suggestions |
| Directly influenced the selection |
| Was the decision maker |
| Other, please specify |
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5
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How was the vehicle
acquired?
| Financed |
| Paid cash |
| Leased |
| Gift |
| Other, please specify |
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6
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How old was the vehicle?
| New |
| Less than one year old |
| At least one year but less than 2 years old |
| At
least 2 but less than 3 years old |
| 3
years old or more |
| Other, please specify |
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7
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Please rate the following factors in your most recent experience with a car dealer.
1
Extremely | 2
Very | 3
Somewhat | 4
A little | 5
None |
| Pleasant atmosphere |
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| Good pricing |
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| Courteous/polite treatment |
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| Quick
efficient process |
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| Good
selection |
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| Knowledgeable
staff |
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| Trustworthy
approach |
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8
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Please rate the impact of the following factors in your purchase decision for these products
1
Brand/reputation | 2
Price | 3
User friendly | 4
Knowledgeable sales staff | 5
Guarantee |
| Food/groceries |
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| Clothing/shoes |
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| Household products |
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| Home entertainment/technology |
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| Automotive
vehicles |
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| Automotive
service/repair |
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| Music/books |
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9
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Typically, who performs the following types of work on the vehicle you drive most often?
1
I do | 2
Friend/family | 3
Local mechanic | 4
Car dealer | 5
Auto chain shop | 6
Tire dealer | 7
Gas station | 8
Quick lube shop |
| Light maintenance (replacing wiper blades, etc.) |
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| Preventative maintenance (changing oil, etc.) |
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| Medium maintenance (replacing light bulbs, battery, etc.) |
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| Heavy
maintenance (replacing brakes, fan belts, etc.) |
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10
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Please rate the impact of the following factors in your selection of a vehicle service provider.
1
Extreme | 2
Very much | 3
Some | 4
Very little | 5
None |
| Friend/family recommendation |
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| Size of the facility |
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| Cleanliness of facility |
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| Knowledgeable
staff |
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| Courteous/polite
treatment |
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| Easy
to understand maintenance/repair orders |
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| Shop/mechanic
certification (ASE, AAA, etc.) |
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11
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Please rate your knowledge of cars and what makes them work
| I know nothing about them |
| I'm a novice about them |
| I know enough to be comfortable |
| I'm
an expert |
| Other, please specify |
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12
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In general how much do each of the following influence the automotive products you purchase?
1
A great deal | 2
Some | 3
Neutral | 4
A little | 5
None |
| Friends and family recommendations |
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| TV ads |
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| Magazine ads |
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| Magazine
articles |
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| Coupons/mailings
received at home |
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| Internet
ads |
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| Blogs/buzz/social
media |
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| Spouse/partner |
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13
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Have you modified the vehicle you drive the most often?
| No |
| Minor (things like floor mats) |
| Some (different wheels, upgraded filters) |
| Major
(new paint, performance upgrades) |
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14
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What is your household status?
| Living at home |
| Living alone |
| Sharing with a roommate |
| Living
with a spouse or partner |
| Other, please specify |
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15
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Please indicate your working status.
| Homemaker |
| Student |
| Unemployed |
| Unskilled
labor |
| Skilled
labor |
| Sales/retail |
| Professional |
| Other, please specify |
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16
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Please indicate your age
| Under 18 |
| 18 to 25 |
| 26 to 30 |
| 31
to 35 |
| 36
to 40 |
| 41
to 45 |
| 46
to 50 |
| 51
to 55 |
| 56
to 60 |
| Over
60 |
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17
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Please indicate your gender
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