Shop.org May is Marketing Month Evaluation

May 1 - June 2, 2010

Please let us know how you felt about our May is Marketing Month events which included 5 webinars, 29 video marketing tips, a white paper library, and 11 regional dinners across the country.

1
Have you attended our Online Marketing Workshop in the past?  They have been held in late April/early May in locations such as Scottsdale, AZ and Hollywood, FL. 
No.
Yes.
I am not not familiar with the Online Marketing Workshop
2
How did you hear about our May is Marketing Month events? (check all that apply)
Shop.org Homepage
Shop.org SmartBrief
Shop.org Emails
Shop.org Blog
Shop.org Facebook Page
Shop.org Twitter Page
From
a colleague
Other, please specify
3

How would you rate the amount of communication about Marketing Month.

Too little
Just enough
Too much
Comments?
4

How would you rate each of the elements of Marketing Month.  (Rating it 1 to 5, with 5 being the highest.)

1
Poor
2
 
3
 
4
 
5
Outstanding
N/A
 
Webinars (including on-demand playbacks)
Regional dinners
Tweets
White Papers
Video tips
5

Did you register for any of the 5 webinars.

6
Did you attend one of our five webinars?
7

If you registered for one or more Webinars, but didn't attend them, can you please explain why.

8
Please let us know any thoughts you have about our webinar topics (SORO, Social Commerce, SEM, Attribution, and Email).  Please include any additional marketing topics you would like us to cover in our webinar programming.
9
Did you attend one of our 11 regional dinners? (NYC, Dallas, SF, LA, Toronto, Seattle, Charlotte, Columbus, Wash DC, Boston, Chicago)
Yes
No
Other, please specify
10

If you attended any of our dinners, please rate your experience (with 5 being your highest rating and 1 being your lowest).

PoorOutstanding
1
2
3
4
5
11
Based on your experience with our programming this month, would you be likely to participate in Shop.org May is Marketing Month events again next year?
Not likely at allVery likely
1
2
3
4
5
12
If you are not likely to attend again, can you you please explain why.
13

Please describe anything that stood out for you related to Marketing Month - something about it that exceeded your expectations or was a disappointment.

14
Are you a retailer?
15
Please describe the size of your online business.
Top-tier ($1 billion + annual online revenue)
Upper-tier ($100 million to $1 billion)
Middle-tier ($10 to $100 million)
Up-and-coming (under $10 million annual online revenue)
16
Please describe your role (select as many as apply)
Marketing
Merchandising
IT
Senior management/executive
Customer experience
Other, please specify
17
OPTIONAL: Please tell us who you are.