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The following survey is designed to allow the Melbourne Regional Chamber to serve you better by providing a tool to help you determine what types of advertising and promotions you are using, as well as the cost and effectiveness of your marketing and promotional plan. Answer the questions as completely as possible to allow us to serve you better. Many questions include an option for you to ask for help. Please feel free to check these. The chamber will then provide you with a list of chamber members who will be able to help you with those issues. If you need no assistance, we ask that you fill out the survey anyway for informational purposes only. No one will contact you unless you request help or information. Thank you.
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1
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Company and General Information
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6
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My Business Type
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7
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I currently have a marketing plan and budget.
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8
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A) My total current marketing budget, including phone book, print ads, radio, television, Internet and direct mail (per month) is:
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10
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(A) 2) Print $ (Newspaper, Magazine, Savings Safari, etc.)
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13
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(A) 5) Internet $ (include website maint., hosting, advertising, etc.)
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15
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B) As a member of the Melbourne Regional Chamber, my annual budget for network marketing, including committees, councils and event costs is:
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16
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I utilize discounts and incentives in my advertising to attract new customers.
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17
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I have an efficient, cost-effective method of tracking the return on my various marketing and advertising promotions.
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18
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I currently have a website for my business.
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19
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(19) a) I currently conduct e-commerce on my website.
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20
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My current marketing plan includes Internet marketing.
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21
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My Internet marketing plan currently includes ppc (Pay Per Click) programs.
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22
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My current marketing plan includes coupon websites.
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23
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I am interested in increasing my Internet marketing presence.
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24
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I believe moving into the future, the Internet will be the best way for me to grow my business.
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25
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I plan to increase my Internet marketing budget over the next year.
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26
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In order of importance, rank the following advertising vehicles as they factor into your future marketing plan. Which will be the most efficient, cost-effective method, while reaching the largest population of potential customers.
| 1 | 2 | 3 | 4 | 5 | 6 |
| Phone Book |
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| Radio |
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| Direct Mail |
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| Print (Newspaper, magazine and other publications) |
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| Television |
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| Internet (Website, web-based marketing, social media) |
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