How to Protect Your Company’s Key Accounts

Questions marked with an asterisk (*) are mandatory.
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* We have tracking tools to drive accountability for achieving key account plans.

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* We proactively review our performance with important players in our key accounts.

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* We routinely exceed the expectations of key people in our key accounts.

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* We have peer relationships with senior executives in our key accounts.

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* We have multiple contacts within our key accounts.

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* We would not be hurt by the departure of one of our key account managers.

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* We are surprised when we lose a strategic account.

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* We have support resources to provide exceptional service to our key accounts.

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* We jointly establish strategic objectives with our key accounts.

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* We follow a standard account planning process across our sales organization.

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Other Comments:

Please provide the following segmentation information for the purpose of analyzing research results. Your information will remain confidential and will not be used for any purpose beyond research.

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Business Industry [please select one]:

Automotive and Transportation
Business Services
Education
Energy and Utilities
Environmental Services
Financial Planning and Services
Government
Healthcare, Medical, Pharma, Biotech
Hospitality, Leisure, Travel, Tourism
Human Resources
Information Technology
Insurance
Manufacturing
Marketing, Advertising, Public Relations
Real Estate
Retail
Shipping and Distribution
Telecommunications
Other, please specify
13

What is your role in your organization

C-Suite
Executive
Management
Professional
Employee
Other, please specify
14

What is your function in your organization

Executive
Sales
Human Resources
Marketing
Information Technology
Operations
Other, please specify
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Please provide the following demographic information

State/Province
Country
Email Address
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Business Size