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1
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How many hours per week, on average, do you listen to WUMB?
| Less than one hour |
| 1 to 2 hours |
| 3 to 4 hours |
| 5 to 10 hours |
| More than 10 hours |
| I no longer listen (briefly explain why): |
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2
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Compared to 6 months ago, do you listen to WUMB's programming:
| More often |
| A little more often |
| About the same |
| Less often |
| Hardly at all |
| I didn't listen to WUMB 6 months ago |
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3
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In the past 6 months, has WUMB's programming:
| Improved a lot |
| Improved |
| Stayed the same |
| Gotten worse |
| I didn't listen to WUMB 6 months ago |
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4
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When do you usually listen to WUMB Radio? (check all that apply)
| M-F, 6am-10am |
| M-F, 10am-3pm |
| M-F, 3pm-7pm |
| M-F, 7pm-midnight |
| Overnight, midnight-6am |
| Saturday morning |
| Saturday afternoon and/or evening |
| Sunday morning |
| Sunday afternoon and/or evening |
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5
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Do you find that WUMB's Monday-Friday (weekday) song selection:
| Always represents your favorite music |
| Represents your favorite music |
| Sometimes represents your favorite music |
| Barely represents your favorite music |
| Never represents your favorite music |
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6
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How knowledgeable do you consider yourself to be about the music you hear on WUMB?
| Not at all knowledgeable | | | Knowledgeable | | | Very knowledgeable |
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7
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Which 5 musicians or bands could WUMB play more, that would cause you to listen more often?
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8
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Rate the importance of each of these reasons for listening to WUMB during weekday mornings (Monday-Friday) between 6:00am to 10:00am.
1
Very important | 2
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Important | 4
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Not at all important |
| To help wake me up in the morning |
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| To help pass the time while going to work |
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| To be entertained |
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| To feel inspired |
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| To avoid news and information on the radio |
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| To discover new music |
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| To hear a maximum of music with minimal talk |
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| To hear the time and weather regularly |
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| To hear regular reports of the latest news headlines |
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| To learn about events and activities around greater Boston |
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| To learn about the music and performers |
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9
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Rate the importance of each of these reasons for listening to WUMB weekdays (Monday-Friday) in the middle of the day between 10:00am to 3:00pm.
1
Very important | 2
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Important | 4
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Not at all important |
| To help pass the time |
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| To escape from the pressures of the world |
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| To be entertained |
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| To feel inspired |
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| To avoid news and information on the radio |
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| To discover new music |
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| To hear a maximum of music with minimal talk |
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| To learn about events and activities around greater Boston |
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| To learn about the music and performers |
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10
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Rate the importance of each of these reasons for listening to WUMB weekday (Monday-Friday) afternoons between 3:00pm to 7:00pm.
1
Very important | 2
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Important | 4
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Not at all important |
| To help pass the time while on my way home from work |
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| To escape from the pressures of the world |
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| To be entertained |
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| To avoid news and information on the radio |
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| To relax or relieve stress |
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| To discover new music |
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| To hear a maximum of music with minimal talk |
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| To hear the time and weather regularly |
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| The hear regular reports of the latest news headlines |
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| To learn about events and activities around greater Boston |
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| To learn about the music and performers |
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11
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Rate the importance of each of the following music qualities to you when listening to WUMB weeknights (Monday-Friday) between 7:00pm and Midnight:
1
Very important | 2
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Important | 4
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Not at all important |
| The music is relaxing |
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| The music is new and unfamiliar |
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| The music is edgy |
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| The music is familiar |
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12
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List the four radio stations or internet channels you listen to most. Please list in order of preference, including WUMB. #1 should be the station or internet channel you listen to most often.
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13
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What do you think of each of the following weekend or overnight programs (would you miss the program if it went away)?
1
Poor | 2
Fair | 3
Good | 4
Very Good | 5
Excellent | 6
Have not heard it |
| Acoustic Sunrise with Dick Pleasants (Su, 8am-noon) |
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| American Routes (Su, noon; Su, 2am) |
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| Art of the Song (Su, 7am and 6pm) |
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| Beale Street Caravan (Su, 5am) |
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| Celtic Twilight with Gail Gilmore (Sa, 4-8pm) |
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| Commonwealth Journal with Janis Pryor (Su, 7pm) |
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| Downeast Ceilidh with Marcia Palmater (Sa, 8pm) |
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| E-Town (Sa, 6am; Su, 7am) |
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| Folk Odyssey with Dana Westover (Sun 2-6pm) |
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| Folk Scene (Su, mid; Tu, 5am) |
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| Grateful Dead Hour (Su, 4am) |
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| Highway 61 Revisited with Albert O (Sa, 8m-noon) |
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| Humankind (Su, 7:30pm) |
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| Live at Noon (Fr, noon) |
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| Member Concert (Mo & Fr, 5am) |
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| Mountain Stage (Sa, 2pm; Su, 8pm) |
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| Midnight Special (Su, 10pm) |
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| Music Mix with Dick Pleasants (Sa, noon-2pm) |
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| Tent Show Radio (Th, 5am) |
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| Traditional Folk with Sandy Sheehan (Sa, 9pm-mid) |
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| Women in Music (Sa, 6am) |
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| Woodsongs Radio Hour (Wed, 5am) |
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| World Cafe (M-F, 10pm-midnight) |
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| WUMB Blues with Albert O (Sun, midnight-6am) |
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14
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WUMB airs a Concert Calendar feature daily at various times. To what extent do you find the information in this feature to be useful to you?
| Very useful | | Useful | | Not useful |
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15
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WUMB announcers currently provide hourly, 60-second "News-Headline" updates weekday mornings and afternoons from the Associate Press wire service. How useful is this information?
| Very useful | | Useful | | Not at all useful | No opinon |
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16
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National Public Radio offers a 3-minute daily News Headlines at the top of each hour. To what extent do you agree that WUMB should begin broadcasting this NPR News Headline service weekdays?
| Strongly agree | | Neutral | | Strongly disagree |
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17
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How long have you been a listener to WUMB?
| Less than 1 year |
| 1 - 2 years |
| 3 - 4 years |
| 5 - 8 years |
| 9 years or more |
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18
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To what extent do you agree with this statement: "Overall, I'm satisfied with WUMB's programming"
| Strongly agree | | Agree | | Strongly disagree |
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19
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How do you listen to WUMB at each of the following locations?
1
Radio only | 2
Internet only | 3
Both | Don't listen to WUMB here
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| Home |
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| Work |
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| Car |
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20
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If you listen to WUMB on the radio, how would you rate the quality of the broadcast signal (please provide any additional signal comments at the end of the survey in Question #32)?
| Excellent | | | Good | | | Terrible | Only listen on the Internet |
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21
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How long have you been a WUMB donor/member?
| I've never been a member/donor |
| I used to be a donor, but not currently |
| Less than 1 year |
| 1 -2 years |
| 3 - 4 years |
| 5 - 8 years |
| 9 years or more |
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22
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What is your zip code (or country if you live outside the USA)?
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24
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What is your age?
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25
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Do you currently have children under the age of 18 living in your household?
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26
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Please indicate your highest level of education completed
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27
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What is your annual combined household income?
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28
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In which industry do you work?
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29
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Which of the following most accurately describes your work area or title in your company or organization?
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There are only a few more questions. Please click the "submit" button below to access the addtional questions.
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