Questions marked with an asterisk (*) are mandatory.

We’re really curious about every question, so please answer them all. Thanks!

1	* What’s going on? What do you think about blue bottle making a bottled coffee?

2	* Which one are you telling us about? New Orleans Kyoto

3	* How would you describe the taste? (Check all that apply) Strong Acidic Sweet Creamy Weak Heavenly Delightful Rich Bitter Unpleasant Snappy Piquant Indulgent Other (Please specify)

4	* Did you like it? Like extremely Like moderately Neither like nor dislike Dislike moderately Dislike extremely

5	* Would you buy this again? Yes No Not sure

6	* What did you like about it?

7	* If you didn’t like it, what bothered you about it? (If you liked it, write "NA.")

8	* How could we improve it for you?

9	* When did you drink it? Breakfast Lunch Dinner Other (Please specify)

10	* We sold you a bottle that was 12 oz. was that enough? Too much Just the right amount Not quite enough Not nearly enough

11	* Did you drink it all at once or save some for later? Drank it all at once Saved some for later

12	* If you bought several bottles, how many days would you want them to last in your refrigerator? 1 day 2 days 3 days 4 days 5 days 6 days 7 days 8 days 9 days 10 days 11 days 12 days 13 days 14 days 15 days 16 days 17 days 18 days 19 days 20 days 21 days 22 days 23 days 24 days 25 days 26 days 27 days 28 days 29 days 30 days 31 days 32 days 33 days 34 days 35 days 36 days 37 days 38 days 39 days 40 days 41 days 42 days 43 days 44 days 45 days 46 days 47 days 48 days 49 days 50 days 51 days 52 days 53 days 54 days 55 days 56 days 57 days 58 days 59 days 60 days 61 days 62 days 63 days 64 days 65 days 66 days 67 days 68 days 69 days 70 days 71 days 72 days 73 days 74 days 75 days 76 days 77 days 78 days 79 days 80 days 81 days 82 days 83 days 84 days 85 days 86 days 87 days 88 days 89 days 90 days

13	* Where else, besides a Blue Bottle location, would you like to buy this product? (Check all that apply) Whole Foods Market Rainbow Grocery Real Foods Stores Molly Stone's Safeway Quick-serve restaurants Full-service restaurants Gas stations Beer halls Fish markets Hardware stores Public libraries Other (Please specify)

14	* We’re selling a 12oz bottle for $3.25. does that sound like a good value? A good value for the money An average value for the money A poor value for the money

15	* Would you recommend this product to a friend/others?

16	* Explain! Details!

17	* Tell us something important that we didn't ask!

18	* Are you free for coffee tomorrow?

19	Would you like to hear updates from blue bottle coffee? We promise we will never sell or otherwise distribute your contact information. Please provide your... First name Last name Email address