Tell Us What You Are Thinking


	We are looking for new and better ways to be of value to you and to increase the community of people we reach with our message. Your willingness to give us a few minutes of your time is very much appreciated. Thank you. To encourage participation and express our gratitude, we will randomly select five respondents to receive a $100 gift certificate for CHARACTER COUNTS! products. If you are interested in participating in the drawing, please include your name and e-mail address below so we can contact you.

ABOUT YOU. Please let us know a little about you. Everything here is optional, but if you want to be eligible for the drawing for the $100 gift certificates, we need your name and e-mail.

Name
Occupation
City/Town
State/Province
Zip/Postal Code
Country
Email Address

HOW WE COMMUNICATE. Please check the boxes next to all the ways you stay in touch with the Josephson Institute (JI). For the purpose of this question, Josephson Institute programs include CHARACTER COUNTS! (CC!), Michael Josephson's What Will Matter (WWM), Pursuing Victory with Honor, and the Center for Business Ethics.

	I subscribe to one or more of the Josephson Institute's newsletters (What Will Matter, Character Educator, or Pursuing Victory With Honor).
	I “like” one or more of Josephson Institute's Facebook pages (CHARACTER COUNTS!, Michael Josephson's What Will Matter, Pursuing Victory With Honor, Center for Business Ethics)
	I follow one of the Josephson Institute programs on Twitter.
	At least twice a month, I visit one or more of the Josephson Institute's websites (CHARACTER COUNTS!, Pursuing Victory With Honor, Center for Business Ethics or Michael Josephson WWM).
	I regularly receive promotional e-mails and announcements from a Josephson Institute program.
	At least once a week, I listen to Michael Josephson's commentaries (on the radio, via iTunes podcast or the What Will Matter smart phone app). If by radio, please list the station and location you listen to in the “other” box below.
	My school or organization uses CHARACTER COUNTS! strategies and materials.
	My company or agency uses Josephson Institute strategies and materials.
	Annually or more often, I donate to the Josephson Institute to support its work.
	Other: (If you follow Michael Josephson on the radio, what station and city?)

NEWSLETTERS. Which, if any, of the following e-mail newsletters are you subscribed to?

	Michael Josephson's What Will Matter (weekly)
	Pursuing Victory With Honor - Sportsmanship Newsletter (monthly)
	Character Educator (monthly)
	None
	Comment: In what ways do you find the newsletter(s) you subscribe to valuable?


	SUBSCRIBERS. If you do not regularly receive any of the Josephson Institute newsletters, please skip this section.


	Michael Josephson's What Will Matter Newsletter. If you regularly receive this newsletter please answer the following questions.

How long have you been a subscriber?

	More than 10 years
	5-10 years
	1-4 years
	3-12 months
	Less than 3 months

On average, how many times per month do you open the e-mail and read at least one article linked from it to the blog?

	Almost always – I almost never skip an e-mail.
	I usually open the e-mail three out of four times in the month.
	I open the e-mail about half the times I receive it – twice a month.
	I open the e-mail about once a month.
	I open the e-mail less than once a month.
	Comment: Is there anything we can do to make it more likely that you would open the e-mail more often?

On average, when you do open the What Will Matter e-mail, how many of the five commentaries do you read?

	5
	4
	3
	2
	1
	Less than 1

How often do you forward some of the content of the e-mail to others or print it out to show to others?

	Never.
	A few times a year.
	Al least five times a year.
	About every month.
	A few times a month.
	Almost every week.

We send the What Will Matter newsletter by e-mail on Thursdays. Several years ago, we learned that if we re-send the same newsletter again the following Tuesday to folks who have not yet opened the first e-mail (our software tell us this), the newsletter is opened by at least 3,000 more subscribers each week. Please give us your opinion as to whether we should continue our current practice of re-sending.

	It's fine with me; I never noticed.
	I noticed, but it doesn't bother me at all; if you reach more people, keep it up.
	It is annoying, but if you reach more people, keep it up.
	It is objectionable and I wish you would not do it.
	It is objectionable and if you continue to do it I will consider unsubscribing.
	Comment:

The newsletter links to our What Will Matter Blog, the heart of which are Michael's commentaries and quotations. The blog also features additional material, such as observations, images, videos, and links to external material, all related to the theme of the commentary. Which of the following statements are true for you?

	I enjoy the additional material (observations, image, videos, and links) and read most of it.
	I’m happy to see the additional material and I regularly read some of it.
	I never or almost never read the additional stuff, but if others like it, keep it.
	I never or almost never read the other stuff, and find it distracting. Keep it simple; I prefer just commentaries and quotes.
	I only click on particular commentaries and I haven’t seen the other stuff.
	I visit the WWM Blog at least once a week to read current postings, and always find something that interests me.
	I visit the WWM Blog occassionally just to browse around or search the archives to read postings I missed or want to read again.
	Other, please explain:


	10. What do you like most and/or least about the What Will Matter newsletter?

11.

Which, if any, of the following additional ways to receive Michael Josephson’s commentaries are you using?

	I subscribe to the podcasts from iTunes.
	I have acquired the What Will Matter smart phone app.
	I have used neither but will consider subscribing to the podcasts.
	I have used neither but I will consider acquiring the smart phone app.


	Pursuing Victory With Honor Sportsmanship Newsletter. If you are currently a subscriber to this newsletter, please answer the following questions.

12.

How long have you been a subscriber?

	More than 10 years
	5-10 years
	1-4 years
	3-12 months
	Less than 3 months

13.

On average, how often do you open the monthly Pursuing Victory with Honor e-mail, and read at least one article linked to the newsletter?

	Almost always - I almost never skip an e-mail.
	I usually skip only one or two of the emails in a year.
	I read about half of the e-mails in a year.
	I read less than half of the e-mails in a year.
	I read less than four e-mails a year.

14.

On average, when you do open the Pursuing Victory with Honor e-mail, what proportion of the newsletter do you read?

	Almost all
	Most
	About half
	Less than half
	Maybe one or two articles

15.

How often do you forward some of the content in the e-mail to others or print it out to show to others?

	Never.
	A few times a year.
	At least five times a year.
	About every month.


	16. What do you like most and/or least about the Pursuing Victory With Honor newsletter?


	Character Educator Newsletter. If you are currently a subscriber to this newsletter, please answer the following questions.

17.

How long have you been receiving the Character Educator e-mail newsletter?

	More than 10 years.
	5-10 years.
	1-4 years.
	3-12 months.
	Less than 3 months.

18.

On average, how many times per month do you open the Character Educator e-mail newsletter and read at least one article linked to the newsletter?

	Almost always – I almost never skip an e-mail.
	I usually skip only one or two of the emails in a year.
	I read about half of the emails n a year.
	I read less than half of the emails in a year.
	I read less than four mails a year.
	Comment: Is there anything we can do to make it more likely that you would open the e-mail more often?

19.

On average, when you do open the Character Educator newsletter, how much of it do you read?

	Almost all
	Most
	About half
	Less than half
	Maybe one or two articles
	Comment: Please describe your reading habits more fully. Is there anything we can do to make it more likely that you would open the e-mail more often?

20.

How often do you forward some of the content in the Character Educator e-mail to others or print it out to show to others?

	Never.
	A few times a year.
	At least five times a year.
	About every month.


	21. What do you like most and/or least about the Character Educator newsletter?


	Business and Leadership Blog

22.

We recently revamped our Business and Leadership Blog. Which of the following statements is true for you?

	I have seen it and have subscribed to email notifications of its updates.
	I have seen it but I am not interested in subscribing to email notifications of its updates.
	I have not seen it, but I would consider subscribing to email notifications of its updates.
	I have not seen it and I am not interested in subscribing to email notifications of its updates.
	Comment: If you have seen the Business and Leadership Blog what do you like or dislike about it?

23.

I have “liked” and currently read postings on the following Facebook pages:

	CHARACTER COUNTS! Facebook page
	Michael Josephson's What Will Matter - Public Figure Facebook page
	Josephson Institute Center for Business Ethics Facebook page
	MyLife 24-7 Facebook page
	Comment: In what ways do you find the Facebook pages valuable?

24.

We often post a Facebook status update, and then re-post the same update again on the same day or week. We’ve found that this substantially increases the number of people who read and react to the post. What is your opinion of this practice?

	I like it, keep it up.
	It's fine with me; I never noticed.
	I noticed, but it doesn't bother me at all; if you reach more people, keep it up.
	It is annoying, but if you reach more people, keep it up.
	It is objectionable, and I wish you would not do it.
	It is objectionable, and if you continue to do it, I will consider unsubscribing.

25.

On average, how often do you see and read What Will Matter postings on your Facebook? (We usually post 4-6 times per day.)

	At least twice a day.
	Once a day.
	Three or four times a week.
	One or two times a week.
	Less than once a week.


	SUPPORT FOR OUR WORK. The Josephson Institute of Ethics is a 501c3 nonprofit organization, and Michael Josephson is a full-time volunteer who draws no compensation. Maintaining our newsletter, blogs, and websites is very costly. Though we regularly invite readers to make tax-deductible donations to support our work, only a very small percentage of subscribers -- less than 5% -- actually make donations. We hope you don’t mind us asking your opinion on this matter, but we may have to limit or discontinue these services if we cannot increase public support.


	26. Do you have any suggestions on what we could do to increase public contributions to our cause?

27.

Have you ever donated to the Institute?

	Yes, I generally donate at least once a year.
	Yes, I have donated one or two times.
	No, I have never donated.


	28. If you have not donated at all, or do not do so regularly, could you please share with us the reasons we are not high on your charity list, and what, if anything, we could do to increase your commitment?