Recruitment, Orientation and Intake is an on-going process that brings adults into a program, helps them determine appropriate services and then gets them started. Recruitment is a directed effort to promote the program and to generate inquiries and applicants. Recruitment is similar to marketing – attracting the target population to the programs/services that they need.
Orientation is not a "one-time" event – it’s a process that begins with recruitment, intake and assessment, and then continues in the classroom and throughout the program. Orientation helps participants understand the (1) services offered, (2) procedures for enrolling, (3) expectations, and (4) rights and responsibilities.
Intake is closely related to Orientation and may not even be a separate event. During intake, decisions are made and forms are filled out. Ideally intake is conducted by a case manager or intake specialist who "walks" an individual (or small group) through a process – assessment testing and screening, identifying learner goals, and completing all the necessary paperwork. Intake information is critical in making placement decisions.
