At what time of year do you generally complete your marketing budgeting process
(Check only one)
Q1 (Jan., Feb. or Mar.)
Q2 (Apr., May or June)
Q3 (Jul., Aug. or Sep.)
Q4 (Oct., Nov. or Dec.)
2
How much earlier (or later) than normal is your planning process this year?
Running later than normal
About the same
Earlier than normal
Other, please specify
3
How does your 2007 marketing budget compare to last year's budget?
More than 20% higher
About 10% to 20% higher
About 5% to 9% higher
Less than 5% higher
No change
Lower
4
What is your company's #1 marketing objective for 2007? (check only one)
Customer Acquisition
Brand Awareness
Lead Generation
Customer Retention
New Market Growth
Product Penetration
Positioning Us as a Thought Leader
Other, please specify
5
How do your Internet spending plans for 2007 compare to 2006?
Increase over 20%
Increase 11% to 20%
Increase 6% to 10%
Increase 1% to 5%
Stay the same
Decrease
Don't use Internet advertising/marketing
6
How effectively does the AICPA tailor programs to meet your marketing goals, compared to other accounting and finance media partners? (choose only one)
