Awareness, Attitudes & Usage

1
Please list the brand names of any free weight equipment manufacturer you've heard of. One name per line.
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2
Are you familiar with IGX Strength?
3
Do you know who manufacturers IGX Strength?
IGX Strength
Iron Grip Barbell Company
Don't know
4
Which of these free weight manufacturers do you know? Please choose all that apply.
Cemco
GP
Hampton
Heavy Metal
Iron Grip Barbell Company
Ivanko
Troy
Tri Bar
York
Other, Please Specify
5
Please rate the importance of each listed characteristic in your free weight purchasing decision. Choose one answer for each on a 1 to 5 scale where (1) is "Not important" and (5) is "Highly important."
1
Not Important
2
 
3
 
4
 
5
Highly Important
Innovative features
Quality
American-made
Safety
Reliability
Price
Value
6
Please rate Hampton on the following attributes. Choose one rating for each using a 1-5 scale where (1) is "No association" and (5) is "High association."
1
No Association
2
 
3
 
4
 
5
High Association
Innovative features
Quality
Safety
Reliability
Price
Value
7
Please rate Ivanko on the following attributes. Choose one rating for each using a 1-5 scale where (1) is "No association" and (5) is "High association."
1
No Association
2
 
3
 
4
 
5
High Association
Innovative features
Quality
Safety
Reliability
Price
Value
8
Please rate Troy on the following attributes. Choose one rating for each using a 1-5 scale where (1) is "No association" and (5) is "High association"
1
No Association
2
 
3
 
4
 
5
High Association
Innovative features
Quality
Safety
Reliability
Price
Value
9
Please rate York Barbell on the following attributes. Choose one rating for each using a 1-5 scale where (1) is "No association" and (5) is "High association."
1
No Association
2
 
3
 
4
 
5
High Association
Innovative features
Quality
Safety
Reliability
Price
Value
10
How strongly do you associate the following characteristics with Iron Grip Barbell Company? Please answer using a 1-5 scale where (1) is "No association" and (5) is "High association."
1
No Association
2
 
3
 
4
 
5
High Association
Innovative features
Quality
Safety
Reliability
Price
Value
11
How familiar are you with Iron Grip Barbell Company?
Very familiar
Somewhat familiar
Have not heard of Iron Grip
12
How did you first hear about Iron Grip Barbell Company? Please choose one answer only.
Magazine
Dealer
Friend/relative/business associate
Saw it in a local gym
Haven't heard of it before
Other, Please Specify
13
Do you currently offer Iron Grip free weight equipment in your facility?
Yes
No
N/A
14
How long have you used Iron Grip equipment?
Under 1 month
1 to 6 months
6 months to 1 year
1 to 3 years
Over 3 years
Do not currently use
15
What do you like about Iron Grip? Please be specific.
16
What do you dislike about Iron Grip? Please be specific.
17
Overall, how do you rate Iron Grip equipment? Select one. NA means "Don't know, never heard of it."
Poor
Fair
Good
Very Good
Excellent
N/A
18
Have you recommended or would you ever recommend Iron Grip equipment to others?
Yes
No
N/A
19
Are you likely to buy Iron Grip equipment in the future?
Definitely Not Probably Not Might or Might not Probably Definitely
20
How do you currently buy or plan to buy Iron Grip equipment? Please choose one answer only.
Direct through Iron Grip
Iron Grip website
Through a dealer
From a retailer
From another manufacturer
Won't buy Iron Grip
Other, Please Specify
21
If Iron Grip equipment was a car, what car would it be?
Rolls Royce
Ferrari
Mercedes
Cadillac
Volvo
22
In your opinion, what are five words that best describe Iron Grip Barbell Company's reputation?
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23
Thank you for completing this survey! Please enter your name and mailing address to receive your free Iron Grip t-shirt and to confirm your eligibility for the 10% discount offer. (Please note: this data will be gathered separately from your survey response and will not compromise the confidentiality of your answers.)