Survey Superhero Articles

Building a Smarter Survey

Survey Coach invites you to watch a Zoomerang subscriber-only recorded webinar and learn how to best define your objectives, outline your questionnaire, draft questions and answers, and test your survey.

Presented by Valla Roth, VP of Marketing at MarketTools, Inc., the webinar on Building a Smarter Survey: Asking Questions to Get the Answers You Need will teach you:

• What process should I go through when planning a survey?
• How should I organize my survey?
• What question scales should I use?
• How do I write good survey questions?

You may also download the Building A Smarter Survey: Asking Questions to Get the Answers You Need presentation. (PDF - may take a few moments to load).

As a subscriber, you also have exclusive access to our Survey Design Checklist (PDF - may take a few moments to load). This checklist summarizes many of the valuable tips from the “Building a Smarter Survey” webinar. We recommend utilizing this checklist the next time you have an important survey to create.