Survey Superhero Articles

Sending Your Online Survey

This article is the second in a series of tips to help you get started with Zoomerang. In this article we focus on the methods and best practices for sending your survey. View top 10 tips on creating an online survey. Zoomerang offers multiple ways to send your survey. But you'll need to know which will best suit your needs, and we are here to help. Getting answers with Zoomerang is as easy as 1 (create) – 2 (send) – 3 (analyze).

Methods and best practices for sending your survey:

1. Send the survey by email through Zoomerang 

• To ensure your survey success, we recommend first viewing the quick survey deployment online demo.
• Designate recognizable From and Reply to address fields in the email invitation so your survey isn't confused for SPAM.
• Use a descriptive subject line to improve click through rates.
• Include information such as: Why the survey is being conducted, who is conducting the survey, and how long the survey will take to complete in your email invitation.
• Automatically send a reminder email to anyone who did not complete the survey.
• Use Zoomerang's bounce notifications to help identify invalid addresses and remove these addresses from the address book.
• Disable use of the back button to prevent recording of partial responses.

2. Generate a survey URL link to send through your own email system or to post on a website 

• Use your own email client to send the survey URL link. This is one way to collect anonymous or confidential feedback (as long as you don't ask for contact information within the survey itself) as this method does not allow you to track by individual response. Zoomerang also provides a confidential third party survey deployment service.
• Post the survey URL link on your website and direct people to your website to take your survey.
• Disable use of the back button to prevent recording of partial responses.

Resources

• Helpful articles about email marketing best practices.
• Increase the confidentiality of your survey responses: Allow Zoomerang to send the survey for you. Learn more about confidential third party survey deployment, where the Zoomerang Services team sends out your survey for you.
• Access the target audience to match your survey objectives. Who you ask is as important as what you ask. If your survey respondents don't represent your target audience, then your data won't be valid. Let our professional online panel team help you access hard-to-reach respondents, determine the right sample size, craft the email invitation, and take care of incentives. Learn more about Zoomerang's online panel service.
• Save Time! Allow us to program, translate and send your survey. We can even help you access your target audience for your survey.