Are you curious about which parts of the country are the strongest adopters of social media among small and mid-sized businesses?
Zoomerang surveyed more than 500 SMB decision makers on the adoption of social media for business use and how these social media profiles are managed.
Our survey results revealed that small- and mid-sized businesses (SMBs) located in the Great Plains and Southeast states of the U.S. are embracing social media at a quicker pace than other areas of the country.
Of those surveyed, businesses located within Great Plains and Southeast states are more likely to have branded social media channels at 30 percent and 28 percent, respectively. Additionally, business decision makers in the Southeast (28 percent) and Great Plains (22 percent) regions are among the most active via social media on behalf of their businesses.
Among the regions slower to adopt social media are the Northeast (New England and New York) and the Mid-Atlantic regions.
One of the more surprising results reveal that nationally 75% of SMBs surveyed do not have branded social media sites for their business.
Additionally, the survey found that 15 percent of those surveyed have issued internal social media policies. At the same time, another 6 percent plan to create a social media employee policy and 8 percent are evaluating the need for one.
Of the decision makers surveyed, 6 percent indicated that they have fired an employee for misuse of social media.
Do you find these survey results surprising? Does your company have branded social media channels? Share your thoughts in the comments section below.
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