Technology, social media, and the ripples they’ve created are changing the way we communicate. This has implications, of course, for your online surveys, but we're here to help you stay up on the latest tips and trends. 2012 is going to be a survey-worthy year! Here are 3 suggestions to get you going:
Too Legit to Quit
It’s always a challenge to get people to answer your online survey, but in 2012 people will be more, not less, distracted. It’s going to be more important than ever to keep your survey, short, sweet, and to the point, in order to avoid survey abandonment. That means keeping questions focused on one objective, not trying to get feedback on all 671 of your new ideas and products at once. Research has shown that surveys with the most successful response rates take 5 minutes or less to complete, so keep that in mind when creating your survey.
Be Mobile
The days of sporadic email-checking on heavier-than-human desktop computers are long gone. In 2012, more people than not will be checking their email on the fly with their mobile phones. If you want your online survey to get responses, you need to make sure people can view it and respond easily on their cells. It was with that in mind that we created our Mobile Theme, which automatically kicks in when your online survey is accessed on an iPhone or Android. Your survey respondents will see a survey whose design, question layout, and images are optimized for the phone.
When in Doubt, Ask
Customer Service is making a comeback. Just because technology makes it easy to deal with customers in a cold, automated manner doesn’t mean you should. The viral nature of the internet means that it’s easier than ever for customers to share how great, or awful, the service you provided was. I, for example, received excellent customer support from Comedy Traffic School 24/7 last week, and I will recommend them for a long time (see?). Solicit customer feedback from your customers using an online Customer Satisfaction Survey to find out what you’re doing well and what you can improve. They will appreciate that you asked, and will appreciate the improved service you provide even more.
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