Explain Yourself (And Let Your Survey Respondents, Too)

We have a new feature out that our product guys are really excited about. It’s a simple addition, but our customers have been asking for it for some time now.

The illusive feature in question? The “Add Explain” button is one more option in your multiple-choice question toolbox. It gives you the power to ask not just what your respondents think in one easy-to-answer, multiple-choice question, but also why they think it. It does this by providing a box that asks them to do just that: explain.

Let’s just say, for example, that I want to know who your favorite Simpsons character is. I’m including answer choices other than Ned Flanders (it wouldn’t be a very good survey if I didn’t), but to me the answer is so obvious it’s hard to understand why anyone would choose otherwise.

In comes the Explain feature to the rescue. Just click the “Add Explain” button under “Question Settings,” and up pops a box that prompts them to do just that. Clearer responses are that simple.

Just select this:

For a question that looks like this:

Try it out, and let us know what you think!