Comparison Reports

Use comparison reports to segment survey results

Comparison reporting allows you to group subsets of data using survey filters on which to base your comparisons for analysis. It is also useful for time series analysis of survey data. Once you understand when to use it, you’ll find it to be a nifty little report that will help you answer even more questions with your survey data.

For example, let’s say you wanted to better understand how customers in the US rated their satisfaction with your new hotel chain. It’s easy enough to see the overall response to your questions. But then you get called into a meeting where you are asked specifically about customers in the western and mid-western regions. Unfortunately, in your survey you only asked for respondents’ state and did not group them into region. With comparison reports you can create two filters called “West” and “Mid-west” incorporating all the states in these regions, and use them to get a quick comparison of these two regions against the satisfaction question.

Another way you can use comparison reports to improve upon survey filtering is through time series analysis. Just set up filters based on week, month, etc. and you can easily see how important ratings like employee satisfaction have changed over time. This is especially useful when paired against strategic or environmental changes over time.

Zoomerang analysis gets better with comparison reports

Analyzing results using Zoomerang is amazingly powerful and easy to do. Comparison reports allow new levels of survey data segmentation that help you gather the insights you need. Why bother with complicated research tools when Zoomerang offers fast, easy online surveys that rival the analytical power of more expensive, complex tools.
Sign up for Zoomerang Premium today and get access to comparison reports. Accounts start at just $599/yr.

2 Methods for using Comparison Reports in Zoomerang

• Questions explain filters: For each answer prompt, the number of responses from each filter group is divided by the total number of responses that filter group gave for the question.
• Filters explain questions: For each answer prompt, the number of responses from each filter group is divided by the total number of responses for that answer option.