IT Market Research

Quality IT Market Research Studies with ZoomPanel Tech

The impetus for our new IT panel, ZoomPanel Tech, started when a client brought it to our attention that 40% of online IT panels contain survey takers who are not really in IT! We realized that IT market research was often flawed. The inability of general consumer panels to provide a real and unique sample population of B2B IT professionals, compromises study results and wastes research budgets.

The answer for researchers in a bind? Our stand-alone panel of IT Pros & Developers, of course! When combined with the powerful survey capabilities offered with Zoomerang Premium, your IT online market research projects will be accurate, affordable, and best of all—easy to do.

ZoomPanel Tech Lets You:

• Avoid Wasting 30% of your Sample Budget. Using Zoomerang online sample, which has been quality certified, ensures you are only paying for real and unique survey respondents. With other sample providers, at least 30% of your sample may be fraudulent.
• Have confidence in your online market research results. All survey panelists pass rigorous industry screeners to confirm they truly work within IT or development.
• Reach Decision Makers. ZoomPanel Tech gives you access to IT decision makers, profiled on over 120 specialties, who drive budgets in Enterprise and Medium-sized organizations.

Use Zoomerang for your IT Market Research Project to Save Time and Money

ZoomPanel Tech offers fast survey deployment, seamless integration with Zoomerang and professional account managers who are easy to work with, so you can be confident that your online survey will be fielded correctly and on schedule. Don’t waste any more time or money searching for a target audience of high quality IT panelists. Get a Quote Today!

ZoomPanel Tech Composition

Company Size & Employment Status

• 59% Enterprise, 26% Mid market, 15% small - medium sized business
• 88% Full-time employees, 10% self employed, 2% Part-time employees General Demographics
• 40% Annual HHI $100K+
• 83% Male
• Excellent geographic distribution with panelists in every state except Alaska