Marketing Surveys
Make better decisions with feedback from marketing surveys
There are many ways that marketers can benefit from sending online surveys. Whether you are trying to determine the optimal price point for a new product, want to test out the effectiveness of your latest ad campaign, or need help assessing customer loyalty—web-based market research can help you make better decisions. With the proper tools to help you share and analyze results, an online survey tool is an effective way to get the answers your team needs quickly.
It is important to ask your target market what they want, rather than make assumptions that will affect your business. If you don’t own the list you want to survey, you can purchase consumer sample and deploy it to your target population using an online survey. The same goes for your customers; while you may feel you know them well sending customer satisfaction or customer loyalty surveys is likely to reveal new information you can use to fine tune your strategy.
Example Customer Satisfaction Survey Questions
- In the past year, which of the following products/services have you utilized?
- Product/Service Option 1
- Product/Service Option 2
- Product/Service Option 3…
- None of the above
- How long have you used {company name’s} products or services?
- Less than 6 months
- More than 6 months but less than a year
- 1-3 years
- Over 3 years
- Never used
View the full customer satisfaction survey template »
Use Zoomerang to create powerful marketing surveys
When written correctly, marketing survey questions will deliver the data you need to inform your strategy. It is important to design your survey properly, even if you’re not creating a formal market research survey. That’s why Zoomerang provides a marketing survey template for each of the most popular types of marketing surveys.
Zoomerang also offers guidelines on proper survey design. An important rule of thumb for beginners is to clearly define the purpose of your survey; an unclear goal is likely to lead to less useful results. When you get ready to build your first marketing survey, remember to ask yourself “what is the goal of this survey” and “how will I use the results.”
Sign up for Zoomerang today and create powerful marketing surveys. Yearly accounts start at just $199.
4 Ways to use Marketing Surveys
- Find out the optimal price point for your product
- Determine what you can do to improve customer retention
- Understand how to improve web site effectiveness
- Design a survey to go out after each customer service transaction
