Non-Profit Tech and Marketing Usage

Non-profit Survey Results, 2011

Zoomerang surveyed staff and volunteers of non-profits to understand the organization’s operational necessities and the technology and marketing tactics used to support them. A Zoomerang online survey was used to collect and analyze the data.

Objective – Obtain a better understanding of the current technology and marketing practices being used by non-profit organizations today.

Results – In total, 516 volunteers and staff members completed the survey providing insight into the marketing tools their organizations currently use, as well as their intended approach for the next six to twelve months.

• Of the respondents, 74% indicated that they accept donations, yet only 27% offer website donation capabilities
• Only 60% of those surveyed said they use their organization’s website for marketing purposes
• Among the 32% of non-profits using social media, few venture beyond Facebook, Twitter and LinkedIn
• Other forms of social media, such as video (YouTube) and blogs, are experiencing slower adoption
• More than 75% of the respondents indicated that they are encouraged by the organization to use social media to promote the non-profit

Download Non-profit 2011 Survey Results (PDF)