Panelists
Contact Zoomerang
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US/Canada
1 (800) 310-6838 - UK: 0800 633 5035
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1 (801) 316-0853
"Increasing the quality of online sample is a very important issue; we are encouraged to see that MarketTools is taking on a leadership role with TrueSample"
TrueSample™ The Market Research Industry’s First Quality-Assured Sample.
Each Respondent is Real, Unique, and Engaged.
With online research now influencing billions of dollars in marketing and product decisions, organizations need to be certain that research insights are based on quality data from real people.
TrueSample is a three-part process aimed at ensuring 100 percent authenticity in survey respondents. It provides objective assurance that survey respondents are real, unique, and engaged:
Real.
TrueSample validates all prospective panelists to assure that they are who—and where—they say they are. We verify the information panelists provide against extensive databases with objectively validated consumer demographics.
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Unique.
TrueSample ensures that no respondent can enter a survey twice—no matter which panel they’ve joined– MarketTools ZoomPanel or the panel of a TrueSample Certified partner. All of the TrueSample Certified panels are de-duplicated against each other, so studies that use multiple panels still have only unique survey takers.
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Engaged.
MarketTools, Zoomerang’s parent company, has introduced new patent-pending data-validation technology that makes it possible to ensure that surveys are only completed by engaged respondents. And with our patent-pending SurveyScore™ technology, we can provide an objective measure of survey quality and engagement that helps researchers design better surveys.
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- TrueSample enables you to tap into the opinions of several million people; we offer deep panel profiling into niche market segments--over 500 profile attributes for precise targeting. Request a quote.
