Open-Ended Survey Questions

Choosing the right type of survey questions

Survey questions that collect qualitative data, such as open-ended survey questions, can help you gather more meaningful data with your survey. This type of survey question encourages a full response from the survey taker, without providing any pre-set answer options. 

Open-Ended Survey Question Example

Open ended questions typically begin with words such as "Why" and "How", or phrases such as "Tell me about...". At times, they are not a question at all but a statement that asks for a response implicitly. Below is an example of an open ended question you could use in a customer satisfaction survey:

“Tell me about your shopping experience today at ABC Store." See more sample survey questions.  

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Benefits of Open-Ended Questions

Open ended questions help capture true thoughts, feelings and attitudes of the survey taker because they provide the chance to respond in full detail. They can provide you with valuable insight and be used in various types of surveys, like the customer satisfaction survey example shown above.

Although open-ended questions are rather useful, evaluating results is traditionally very time consuming. However, responses can be quickly reviewed with sophisticated text analysis tools, such as Zoomerang’s Open Ended Question Analysis tool.

To start asking the right questions and quickly analyzing open ended questions,  Sign up for Zoomerang Pro today for only $199/year.