Contact:
Paula Rivers
MarketTools, Inc.
(415) 462-2071
paula.rivers@markettools.com
ZOOMERANG ANNOUNCES
THE LAUNCHING OF ITS 500,000 SURVEY
MILL VALLEY, CA–March 3, 2003 –. Zoomerang, the premier online survey tool, today announced the launching of their 500,000th survey. Zoomerang is an online survey tool that allows users to easily create, deploy and analyze survey results in real time. UnumProvident, a world leader in income protection, with over 13,000 employees worldwide, had the honor of launching Zoomerang’s 500,000th survey. UnumProvident uses Zoomerang nationwide in their customer care organization to conduct training evaluations. “Zoomerang is a great value – after using Zoomerang for a short while we easily paid for the tool in labor cost savings alone." Said Mary Atwood, Senior Project Leader. “Using Zoomerang makes it so much easier to collect feedback, get results and communicate findings fast and we have great response rates."
As one of the first online survey tools launched (September 1999), Zoomerang quickly gained acceptance among users as a cost effective, easy-to-use alternative to clunky, expensive installable software survey packages. “Zoomerang is one of the true viral marketing success stories to come out of the dot-com era,” stated Zoomerang Director of Product Management, Dana Meade. “Our product makes it effortless for users to conduct surveys about any subject matter, as well as retrieve results immediately.” Zoomerang appeals to a broad base of users from large multi-nationals to non-profits. To date, the 500,000 surveys have been launched to over 14 million recipients with over 10.9 Million responses recorded. Zoomerang counts over 25% of the Fortune 500 among its customer base.
ABOUT ZOOMERANG
Zoomerang, the premier ASP online survey research tool, allows business and individuals to easily conduct professional-grade surveys and analyze the critical feedback necessary to make important decisions. Zoomerang is committed to providing users with simple web based tools to build, customize and send surveys, and then analyze results in real time. Zoomerang is a division of MarketTools, Inc., the leading provider of full-service online market research services and solutions. Founded in 1997, MarketTools, Inc. is a privately held company, headquartered in Mill Valley, California.
For more information please see www.zoomerang.com and www.markettools.com
About UnumProvident Corporation.
UnumProvident (NYSE: UNM) is the leader* in income protection, providing insurance and services to individuals, both directly and through their employers. Based in Chattanooga, TN with office worldwide, UnumProvident (www.unumprovident.com) has more than 100 years of experience creating innovative solutions that protect the rewards of work: paychecks, assets and lifestyles. In March 2003, UnumProvident was named one of Fortune Magazine’s top ten most admired insurance companies.
* LIMRA 2001 Issues & In-force Surveys, 2002 and the JHA U.S. 2001 Group Disability Market Survey, 2002.