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Joan Stone
CXO Communication for MarketTools
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joan@cxocommunication.com
Zoomerang Gains Momentum Serving as Online Survey Partner With Key Organizations
SAN FRANCISCO, CA -- (MARKET WIRE) -- 04/05/2006 -- Zoomerang, the leader in online survey services, today announced four new partners that are featuring Zoomerang as their online survey provider. Zoomerang's new partners are Hairpin Turns (San Francisco, CA), the Hospitality Sales and Marketing Association (HSMAI) (McLean, VA), the NonProfit Times (Morris Plains, NJ), and WorldWIT (Boulder, CO). These organizations are using Zoomerang for their business operations as well as offering the solution to their members and customers. Zoomerang allows users to easily create customized, professional-grade surveys, deploy them online, and quickly analyze the feedback necessary to make important organizational decisions.
"We are pleased that Zoomerang has been chosen as a survey partner for these successful organizations," said Dana Meade, general manager and vice president of Zoomerang. "Zoomerang offers an easy-to-use, robust online survey solution for gathering any type of feedback, from any group, including customers, employees, and colleagues. We are happy to work with these partners to help extend additional services to their members and customers," Meade continued.
Hairpin Turns, the new women's division of The Innovative Edge, has chosen Zoomerang as its official survey provider and will be offering the premier online survey service to its member base. Denise Brouillette, president of The Innovative Edge and creator and director of Hairpin Turns, said, "Using Zoomerang's sophisticated survey tool, we were able to quickly gather data from a statistically significant sample of women in eight major markets across the United States whose demographic profile matched that of our clients. The results have been invaluable in helping us address the needs of our current and growing client base."
The Hospitality Sales and Marketing Association (HSMAI) has also partnered with Zoomerang as its online survey partner. Using Zoomerang, members will be able to survey and collect feedback from customers, employees, and colleagues in real-time. "Our members are always looking for innovative solutions that allow them to provide even better service for their customers and we selected Zoomerang because they offer a robust survey tool that is easy to use," said Melanie Penoyar, director of development for HSMAI.
The NonProfit Times selected Zoomerang as its official survey provider to pass the online survey services onto its reader base of non-profit executives across the United States. The NonProfit Times, published 24 times a year, is read by more than 78,000 full-time nonprofit executives around the country.* "We selected Zoomerang because our readers need proven resources to improve their organizations," said Kurt Martin, NonProfit Times publisher. "Zoomerang is just one of the useful resources that help us extend our partnerships with executive management in the nonprofit sector," Martin added.
WorldWIT, the world's largest online community for professional women, recently utilized Zoomerang to ask its 40,000 members, "What New Year's resolutions did you make for 2006?" After implementing a successful member survey, WorldWIT plans continued use of the Zoomerang tool for member surveys and within the organization as well. "The results of a recent New Year's resolution survey deployed via Zoomerang yielded numerous benefits to our members, the media and the public. We will continue to offer Zoomerang to our members while also using it ourselves to collect interesting feedback from our global community of professional women," said Liz Ryan, WorldWIT CEO and founder.
About Hairpin Turns™
Hairpin Turns™ is the women's division of The Innovative Edge, LLC, a San Francisco leadership development organization that has been helping men and women lead successfully for over 15 years. The Hairpin Turns' leadership experiences help women map their futures and successfully navigate the uncertainties of change. Women decide where they are headed in "The Next Mile"; bring an already defined vision to reality in "The Road Ahead"; benefit from the expertise of a leadership coach in "Riding Solo"; and become a very skillful negotiator in "Navigating the Turns." For more information, visit www.hairpinturns.com.
About HSMAI
HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers. Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and chapters worldwide. Learn more at www.hsmai.org.
About NonProfit Times
The NonProfit Times is the leading business publication for nonprofit management. Published 24 times annually, it covers all aspects of a senior manager's job functions, from cash flow and finance to fundraising, from human resources to general management and news. Their senior management subscribers rely on the timely, wide breadth of subjects and opinions. More information is available at www.nptimes.com
About WorldWIT
WorldWIT (Women.Insights.Technology) is the leading global online and offline network for women in business and technology. Based in Boulder, Colorado, WorldWIT provides resources to support the advancement of women at the intersection of work and life. In email discussion groups, daily, interactive dialogue lets women get support in their careers, with business issues, on financial matters, with technology, and with a wide range of general life needs from attorneys to chiropractors to childbirth techniques. They also host events, provide private discussion communities for corporations and associations, connect recruiters and human resources specialists with career seekers on WorldWIT's Hire Ground, and offer consulting and training services. A multi-media content source, WorldWIT produces WorldWIT Radio; a weekly html newsletter, Thinking Aloud; teleseminars; Web site columns; and blogs. In addition, WorldWIT CEO and founder Liz Ryan is a noted and popular speaker on a range of topics.
About MarketTools and Zoomerang
MarketTools is the leading innovator of online marketing research, combining the premier technology platform for data collection, reporting and analysis; industry-leading research expertise; and a best-in-class panel of over two million individuals worldwide to deliver deeper market understanding and interactive insight. The company provides a full spectrum of high-quality, highly accessible market research capabilities to leading businesses and organizations worldwide. Through Zoomerang, the company offers the leading self-service survey tool for online research. MarketTools' solutions have empowered more than 400 of the Fortune 500 with faster, richer access to valuable market knowledge, helping them make critical business decisions with confidence. Learn more at www.zoomerang.com and www.markettools.com.