Contact:Pamela Ardizzone Ardizzone Communications 401.359.1944 pamardizzone@cox.net ZOOMERANG, WORLD’S LEADING ONLINE SURVEY SOFTWARE, GROWS MASSIVELY POPULAR WITH SMALL BUSINESS MARKET MILL VALLEY, Calif. – July 20, 2004 – Zoomerang, the leading global online survey software used by Fortune 500 companies, has attained major traction in the small business sector. Small companies, which once found it unaffordable to conduct meaningful online research, now have access to a powerful tool and use it as a standard part of their arsenal of promotional online application services. Zoomerang is a hosted Web application software which allows users to easily conduct professional-grade surveys and instantly analyze the critical feedback necessary to make important decisions. Small businesses, defined as companies between 100 and 500 employees, use Zoomerang for surveys in the areas of customer satisfaction, product development, awareness/attitudes usage and more. The software gives these companies the ability to better understand their customer needs, hone products and services accordingly, build customer loyalty, expand their customer base and better fulfill their potential. In addition, Zoomerang is affordable, scalable and generates great-looking surveys/feedback forms which encourage high response rates. It is extremely easy to use and requires no technical knowledge. “Web tools such as surveys, e-newsletters and e-marketing campaigns are significantly strengthening small businesses,” explained Paula Rivers, Co-Vice President and General Manager, Zoomerang. “Those companies are becoming more tech-savvy and Zoomerang has made accessible what was once out of reach for them. Our small enterprise market now represents 45% of our business and entrepreneurs can now afford a high quality research tool.” River West Brands, a small marketing company in Chicago, uses Zoomerang and its zSample service to receive demographically specific market research data in days, rather than months. Remarked Paul Earle, President of River West, “When I first used Zoomerang, I thought ‘This is unbelievable. I can’t believe it’s possible to get quantitative, statistically relevant results in 24 hours!’ I was amazed by that.” Zoomerang includes such robust features as the use of dozens of modifiable templates, an ability to create an unlimited number of surveys, cross tabulation, skip logic and results via e-mail. New services available include Survey Translation, Survey Programming and zSample for customers who need survey respondents. One of the first online survey software tools on the market, Zoomerang was launched in the fall of 1999. Through a powerful viral marketing engine propelled by a rabid “fan base,” Zoomerang quickly gained acceptance among users as a cost effective, easy-to-use alternative to clunky, expensive installable software survey packages. Today, the product has been adopted by users in over 200 countries. Over 900,000 surveys have been deployed since its launch and over 23 million responses have been recorded. Zoomerang is owned by MarketTools, Inc., a privately held company founded in 1997 and headquartered in Mill Valley, California. For more information on Zoomerang see www.zoomerang.com To go directly to Zoomerang’s online Press Room click on http://info.zoomerang.com/press/index.htm For more information on MarketTools go to www.markettools.com MarketTools, Inc. One Belvedere Place Mill Valley, CA 94941