 |
|
|
|
|
|
Brainshark Extends Voice to Surveys with Zoomerang Partnership
Integration Wraps Context Around the Survey Experience
|
|
BOSTON, MA – July 20, 2006 – Brainshark, Inc., the leader in on-demand rich media communications solutions, today announced that it is teaming with Zoomerang, the leader in online surveys, to deliver voice-enabled surveys. Under the terms of the partnership, the two companies will jointly market Brainshark Express for Zoomerang as a customized solution that allows users to easily embed a Zoomerang survey within the context of any Brainshark presentation or online course.
Through this integration, any Brainshark user with a Zoomerang account can quickly create an on-demand presentation complete with a Zoomerang Survey. By combining Zoomerang’s advanced survey capabilities with Brainshark’s on-demand presentation solution, users will be able to:
- Rapidly deploy surveys wrapped in voice-enriched presentations
- Increase quality and relevance of survey feedback by adding context and examples
- Expand the scope of surveys to those complex topics that require explanation and demonstration
- Increase response rates by emphasizing significance, delivering a personal touch, and thanking respondents for their time
“Extending Brainshark’s capability to include voice-enabled surveys is a great fit,” said Dana Meade, general manager of Zoomerang. “By adding Zoomerang’s survey capability to Brainshark’s on-demand presentations, we can jointly deliver a richer experience allowing for real-time customer and participant feedback.”
Already taking advantage of this integration is a leading FORTUNE 500 healthcare services and information technology company who wanted to improve upon the survey results from their National Sales Conference from the year prior. By voice-enabling their survey with the power of Brainshark’s on-demand presentations and Zoomerang’s online surveys, they were able to increase their 2005 response rate of 45% to 71% in 2006.
“Brainshark and Zoomerang are a great match for the businessperson looking for an easy-to-use solution to communicate more effectively and gain closed-loop insight into how messages are being received,” said Joe Gustafson, CEO and founder, Brainshark. “By integrating rich communications with the survey experience, companies can add value and depth to the interaction and ultimately drive better results.”
|
|
Pricing and availability
Brainshark Express for Zoomerang is available now. In addition, for a limited time, current Zoomerang customers can receive $100 off an annual license of Brainshark Express for Zoomerang. Current Brainshark customers can also receive $100 off a Zoomerang zPro annual license for a limited time.
Brainshark Extends Voice to Surveys with Zoomerang Partnership
|
|
About Brainshark, Inc.
Brainshark, Inc. is the leading provider of on-demand rich-media solutions that enable companies, government, and individuals to communicate critical knowledge quickly and consistently. Our patented technologies and suite of offerings empower people to create, manage, and share on-demand presentations that combine voice, visuals, and documents for high-impact viewing anytime, anywhere.
Providing secure, enterprise-class applications for today’s global organizations as well as cost-effective,
flexible solutions for the small businessperson, Brainshark is the solution of choice for any organization focused on increasing revenue and reducing costs through faster and more effective communications.
For more information, visit www.brainshark.com.
|
|
About Zoomerang and MarketTools
MarketTools is the leading innovator of online marketing research, combining the premier technology platform for data collection, reporting and analysis; industry-leading research expertise; and a best-in-class panel of over two million individuals worldwide to deliver deeper market understanding and interactive insight. The company provides a full spectrum of high-quality, highly accessible market research capabilities to leading businesses and organizations worldwide. Through Zoomerang, the pioneer in online survey services, the company offers the leading self-service survey tool for online research. MarketTools’ solutions have empowered more than 400 of the Fortune 500 with faster, richer access to valuable market knowledge, helping them make critical business decisions with confidence. Learn more at http://info.zoomerang.com/solutions/hr.htm and www.markettools.com. |
=======
About Zoomerang and MarketTools
MarketTools is the leading innovator of online marketing research, combining the premier technology platform for data collection, reporting and analysis; industry-leading research expertise; and a best-in-class panel of over two million individuals worldwide to deliver deeper market understanding and interactive insight. The company provides a full spectrum of high-quality, highly accessible market research capabilities to leading businesses and organizations worldwide. Through Zoomerang, the pioneer in online survey services, the company offers the leading self-service survey tool for online research. MarketTools’ solutions have empowered more than 400 of the Fortune 500 with faster, richer access to valuable market knowledge, helping them make critical business decisions with confidence. Learn more at http://info.zoomerang.com and www.markettools.com.
|
|
| MarketTools, Inc. One Belvedere Place Mill Valley, CA 94941 |
|
|
|
|
|
