Contact: Paula Rivers MarketTools, Inc. (415) 462-2071 paula.rivers@markettools.com Zoomerang helps school administrators identify where to focus their resources MILL VALLEY, CA – September 2, 2003 – Zoomerang is bringing the power of surveys to school administrators and educators across the country. Zoomerang — the original online survey tool that allows users to easily create, deploy and analyze survey results in real time — is an important part of the University of Minnesota Student Technology Leadership Initiative (STLI). Inspired by the No Child Left Behind Act, which mandates that all school districts have long-range strategic technology plans, the STLI was created to ease the nationwide shortage of technology-savvy K-12 school administrators. "We have a wealth of evidence that student achievement can be enhanced by the effective use of technology in schools," says Assistant Professor Scott McLeod, and co-director of the initiative. "What we don't have is a critical mass of school leaders who know how to make this happen." One of the first STLI participants, Peter Mau, HS Staff Development Specialist in North St. Paul, Minn notes, “I will be using Zoomerang to do formative evaluations of our new teacher training program. The feedback from these surveys will allow us to change our content and process to better meet the learning needs of our new teachers.” He will also use Zoomerang to do pre- and post-assessments of training initiatives with about 500 teachers. As one of the first online survey tools, Zoomerang, created by MarketTools, Inc., quickly gained acceptance as a cost effective, easy-to-use alternative to expensive installable software. “Our product makes it effortless for users to conduct surveys about any subject matter, as well as retrieve results immediately,” says Zoomerang Director, Dana Meade. Scott McLeod believes that Zoomerang is especially well suited for educators because “it’s fast and easy to use. It saves money. There’s no postage, paper or mailing costs. There is no data entry as the results are tallied real-time, online.” By offering a fast and cost-effective way to receive input from parents and students, Zoomerang helps school educators and administrators better understand the needs in their community and respond with the best use of their limited resources. ABOUT MARKETTOOLS, INC. Founded in 1997, MarketTools, Inc. is the leading provider of online market research services. Zoomerang, MarketTools’ self-service product, is the premier online survey research tool, allowing users to easily conduct professional-grade surveys. For more information please see www.zoomerang.com and www.markettools.com