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Christina Sarracino
Access Communications
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Zoomerang Unveils Education Resource Center to Help Educators Get Feedback and Revamp Programs
Free Online Resource Enables Educators to Understand Student Concerns and Areas for Administrative Growth

SAN FRANCISCO, CA – September 18, 2006 – To kick off the school year, Zoomerang, the leader in online survey tools, launched a one of a kind Education Resource Center (ERC), providing practical tips and best practices to educators interested in revitalizing their academic initiatives. The ERC offers the tools necessary to help teachers and administrators gain valuable feedback from students and parents, and faculty and staff, helping to drive curriculum decisions and increase student performance.

A recent survey of Zoomerang’s education customers found that 85 percent said Zoomerang feedback has impacted program changes, 50 percent survey at least quarterly, and 78 percent have replaced paper surveys. Now with the launch of Zoomerang’s ERC, educators can get valuable information on crafting the best and most effective survey to fit their needs, in a timely manner while alleviating financial pressures. The new ERC is available at no charge to Zoomerang customers and visitors alike at www.educationsurveyresources.com

"Using Zoomerang to survey faculty, students and parents here at Gateway has made gathering feedback quick and easy," says Sharon Olken principal of Gateway High School, San Francisco. "We gain valuable feedback on student concerns, and faculty needs and wants."

The ERC gives educators the know how to quickly and easily gain feedback critical to:

Drive curriculum decisions and increase student performance
Incorporate faculty input into the decision-making process while increasing teacher satisfaction
Eliminate cumbersome paper processing allowing educators to spend more time on classroom development

"We realize that educators are spending a lot of precious time and money on arduous and archaic processes to gather feedback," says Dana Meade, general manager of Zoomerang. "What we wanted to offer with the ERC is a place where they can go to learn surveying techniques while benefiting from the ease-of-use and the almost real time response rate of online surveys."

Zoomerang recommends these tips and best practices for conducting education surveys online:

Keep the survey short and focused to increase response rates
Use closed ended questions whenever possible
Keep rating scale questions consistent throughout the survey
Send survey invitations Monday through Thursday

Because Zoomerang understands the importance of feedback in the area of education and realizes that time and resources are limited for teachers and administrators, Zoomerang is cutting their prices. Zoomerang is now offering educators 40 percent off the regular zPro price, and 50 percent off any Zoomerang Sample survey respondent purchase. For September, for educators who have paper surveys, Zoomerang will enter the survey into an online version, for free (a $500 value). For more information about special pricing for educators, go to: http://info.zoomerang.com/solutions/educators.htm.

About Zoomerang and MarketTools, Inc.
MarketTools is the defining provider of on-demand market research. MarketTools gives companies and individuals the ability to continuously understand their target customers through innovative approaches based on advanced technology, research expertise, and global market reach. MarketTools’ full range of research applications and services provides organizations ranging from small businesses to Fortune 500 companies with unique access to their target markets—to uncover unmet needs, reduce time to market for new products, and capture more market share. Through Zoomerang, the pioneer in online surveys, MarketTools provides the leading self-service platform and services for fast feedback.

Learn more at www.zoomerang.com and www.markettools.com