SMB Marketing Practices

Small to Midsized Business Survey Results, 2010

In partnership with GrowBiz Media, a SMB content provider and consultant, Zoomerang distributed a survey to businesses with less than 1,000 employees. Businesses were asked questions about their 2010 marketing budgets, the tools/technology utilized this year and 2011 projections.

Objective – Obtain an understanding of how small to midsized businesses (SMB) are using their marketing budget in 2010, as well as 2011 projections.

Results – In total, 751 completed surveys were received from businesses across the country. The results show an evolution of the technology and tools used in SMB marketing. E-mail and social media marketing continue to grow in popularity, whereas many forms of print marketing remain strong.

Key Takeaways – 

• Businesses are continuing to adopt social media and build these practices into marketing budgets.
• The growth of social media could be linked to more than half of the businesses surveyed having a marketing budget of $1,000 or less.
• Facebook, LinkedIn and Twitter are the top three social networks, respectively, utilized by SMBs.
  • Respondents under the age of 30 are the highest adopters of social media.
• The top five budget areas that SMBs plan to increase in their 2011 marketing budgets are: website, e-mail, direct mail, social media and print advertising.

Download Business Marketing Practices Survey 2010 (PDF)