Question and Answer Randomization

Eliminate bias by displaying survey questions and answers in random order

You want the most trustworthy results to your survey, ones you can confidently make business decisions on -- which is why removing any bias or prejudice from your online survey answers is so important. Using question and answer rotation is an easy way to minimize potential question and answer order effects. With the click of a box in your survey, you can quickly select groups of questions to display in random order to survey respondents. And if you want a particular question to show first or last, simply choose to anchor it.

Whether you are using online surveys for concept testing, consumer surveys or even educational reviews, the ability to eliminate any sequence bias is absolutely vital.  By enabling question and answer rotation, your online survey questions and answer options will be displayed in a random order that will vary per respondent.

In the pursuit of the highest quality survey data and the most accurate and actionable results, removing any bias that could potentially skew your findings is of the utmost importance.  If you’re ready to start improving the quality of your survey data, start using question and answer randomization today.