The Tablet Revolution of 2011

Survey Results: Tablet purchase decisions and usage

Zoomerang surveyed consumers representative of the US population for gender, age and geography to gain insight into the demand for computer tablets, how current owners use them and what prospective users are basing their purchase decisions on. A Zoomerang online survey was used to collect and analyze the data.

Objective – Obtain a better understanding of the demand among consumers for tablets. Additionally, the survey provides insight into usage habits of current tablet* owners.

Results –In total, 1,500 consumers completed the survey and provided insight into the demand for tablets, what goes into their purchasing decisions and usage habits.

• Only 10% indicated they currently own a tablet. Of those, 80% own Apple iPads.
• Current owners primarily use tablets for Internet browsing and e-mail.
• The majority of tablet owners indicated that personal computer use has increased or stayed the same since purchasing a tablet.
• Of the 90% that do not currently own a tablet, 17% plan to purchase one in 2011.
• Those currently evaluating tablet options cite price, connectivity (i.e. WiFi, 3G, 4G) and operating system as the top three considerations.

Download The Tablet Revolution 2011 Survey Results (PDF)